Randy Buehler, VP of Digital Gaming at Wizards released some details about D&D Insider and the upcoming DnD Character Builder Beta.  Some quick facts about the timing:

  1. The D&Di subscriptions will go on sale in a matter of days
  2. Closed beta testing for the Character Builder will start “in weeks, not months”.  The beta testers will be comprised of folks that signed up for it at D&D Experience, friends and family of Wizards employees, and D&Di subscribers.  It was not clear if all D&Di subscribers would get the chance to see the beta or just some.
  3. At some point in the future, Wizards will open the Character Builder to everyone, but only for levels 1,2, and 3.
  4. The article then goes on to say that the Character Builder will “get added to the D&D Insider subscription”.  This would seem to indicate that the beta might not be open to everyone, but the answer is still vague at best.  It does confirm that when it does get added, it will have all 30 levels of content available for subscribers only.  Levels 1-3 will be available for everyone

It’s clear that Wizards is still struggling to build this application and is hungry to reap revenue from subscribers as early as possible.  The beta will only be useful to try for folks that are building a new character or have an existing character that hasn’t reached level 4.  In other words, you can play with it, but don’t expect to actually *use* it until the full product is released.  That will be when the real beta begins, in my opinion.

The app itself isn’t perfect, but it’s certainly in good enough shape for closed beta already.

We know it’s not perfect… it’s a digital product from Wizards.  Wizards continues to show that they are inexperienced at creating digital applications or web sites.  If they want player subscriptions, they had better make a larger investment in the development phase.

If this screenshot (from the D&D site) is a sign of things to come, we’re in trouble.  Wizards would have been smart to leverage the hunger of the fans to create content.  For example, instead of hard coding a character sheet that looks awful, they should export character data through an API (XML template maybe) and let the players design the actual look and feel of the character sheets.  There are a number of ways to let customization occur that would create a better product, thus generating more revenue.  Pipe dreams…