Look, Green Ronin (Mutants & Masterminds, Tru20), Steve Jackson Games (GURPS), Privateer Press (Iron Kingdoms), and White Wolf (World of Darkness, Exalted, Sword & Sorcery) are all tiny companies relative to Wizards of the Coast (Dungeons and Dragons).
WotC and Blizzard are both huge. Hasbro, corporate parent of WotC, has a market cap of $4billion. Vivendi Universal’s, Blizzard’s corporate overlord, cap is $30billion.
There is no excuse for the Dungeons & Dragons website. It should be the benchmark for role-playing games. That it isn’t is just pathetic.
That it hasn’t had a massive overhaul in coordination with 4e is simply bizzare. It, along with the abortion that is Gleemax, really broadcasts that they just don’t get the Web.
Their are two root problems. First is Hasbro. They don’t get the Web, and their focus on cutting expenses to the bone to pad their margins is not condusive to the major investments in infrastructure and talent necessary to make WotC’s various web sites top notch.
Second is the Google effect. Like Google (and to some extent Facebook), Blizzard is sucking up all of the premier talent. WotC just can’t offer these bright bulbs anything better than they would get at Blizzard: see the first root problem.
Mr. Sigler is spot-on. WotC needs this kind of sharp criticism to keep them honest and push them to improve their product. Saying “it’s functional” or “others are worse” is no excuse and is really kind of pathetic in itself.